Best Marketing and Advertising Campaigns
Company: AEG
Entry Statement:
To demonstrate how great appliances can empower consumers in the home, AEG took inspiration from FX’s series “The Bear”, showing the contrast between high stress chaos and a calm cooking experience afforded by the innovative technology in AEG appliances.
This social media piece was released in the same week as the latest season of the hit show and was part of AEG’s “Get Back in the Kitchen” PR campaign where we looked to reinforce the importance of the kitchen as the heart of the home and to rediscover the joy of cooking in a world where we are increasingly time poor and 32% of us are cooking the same 5-10 meals on repeat.
https://www.aeg.co.uk/local/from-aeg/get-back-in-the-kitchen/?srsltid=AfmBOoo5PDdPnxXpUalGsT33uCSuReahOtEbtr1N6pliRnOpXAciAMsh
Entry ID: 11950
