CATEGORIES & CRITERIA

Retailer Awards

Best Small Independent Retailer – Consumer Electronics

Awarded to the best independent retailer (with a turnover below £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of consumer electronics.

Entries are required to demonstrate:

  • Product Knowledge
  • Customer Service
  • Product Displays (windows and/or in-store)
  • Local Promotion/Publicity
  • Business Management*

*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.

Best Large Independent Retailer - Domestic Appliances

Awarded to the best independent retailer (with a turnover above £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of domestic appliances.

Entries are required to demonstrate:

  • Product Knowledge
  • Customer Service
  • Product Displays (windows and/or in-store)
  • Local Promotion/Publicity
  • Business Management*

*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.

Best Large Independent Retailer - Consumer Electronics

Awarded to the best independent retailer (with a turnover above £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of consumer electronics.

Entries are required to demonstrate:

  • Product Knowledge
  • Customer Service
  • Product Displays (windows and/or in-store)
  • Local Promotion/Publicity
  • Business Management*

*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.

Best Small Independent Retailer – Domestic Appliances

Awarded to the best independent retailer (with a turnover below £1.5m) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its services to both the general public and the electrical retailing sector as a whole, in the area of domestic appliances.

Entries are required to demonstrate:

  • Product Knowledge
  • Customer Service
  • Product Displays (windows and/or in-store)
  • Local Promotion/Publicity
  • Business Management*

*covering such factors of order processing, stock control, invoice payments and overall professionalism in running the business.

Best Independent Retailer Website Award

Awarded to the best independent retailer who has demonstrated commitment to developing its online presence and building a consumer-friendly website. Entries are required to demonstrate: Usability of website, Appearance and features, Commercial success of channel.

Best Omnichannel Retailer Award

Awarded to the business which demonstrates excellence across all of its channels, online and in-store. The quality of service and experience will be exceptional, regardless of how the consumer chooses to shop with you.

The winner should display evidence of an innovative cross-channel approach, investment in digital and physical presence and demonstration of expertise in modern, omnichannel retailing.

Best Independent Kitchen Retailer Showroom Award

Awarded to the best small or medium-sized independent retailer who has demonstrated skill and invention to deliver an exceptional in-store experience for customers. Entries are required to demonstrate: Innovative or unusual ideas, Quality of execution, Success of displays.

Best Independent Retailer Superstore Showroom Award

Awarded to the best large independent retailer who has demonstrated skill and invention to deliver an exceptional in-store experience for customers. Entries are required to demonstrate: Innovative or unusual ideas, Quality of execution, Success of displays.

Best Customer Service Award

Awarded to the best independent retailer (large or small) that has achieved the greatest recognition amongst electrical manufacturers and fellow retailers for its professionalism and overall commitment to the effective delivery of customer service excellence. Entries are required to demonstrate: Product Knowledge, Customer Service Initiatives, Special ‘added-value’ promotions and overall business ethos.

Best IER Retailer Award

Awarded to the retailer who is adjudged by the category sponsor to have demonstrated excellence in the categories of Product Knowledge, Customer Service, Product Displays (windows and/or in-store), Local Promotion/Publicity and Business Management.

Best Young Gun Award

Awarded to the newcomer to the electrical retailing industry (within the last five years) who consistently demonstrates a willingness to learn and develop, and an enthusiasm for the industry and their own professional development. Entries should demonstrate the candidate’s energy and ideas, desire to take part in training and make sales, and dedication to delivering an exceptional customer experience in-store.

Manufacturer/Supplier Awards

Technical Innovation Award - Consumer Electronics

Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.

Entries are required to demonstrate:

  • Technical innovation
  • Operational features
  • Consumer benefits
  • Product success
Technical Innovation Award - Major Domestic Appliances

Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.

Entries are required to demonstrate:

  • Technical innovation
  • Operational features
  • Consumer benefits
  • Product success
Technical Innovation Award - Small Domestic Appliances

Awarded for the most innovative product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.

Entries are required to demonstrate:

  • Technical innovation
  • Operational features
  • Consumer benefits
  • Product success
Best Training Award - Consumer Electronics

Awarded to the electrical goods manufacturer who demonstrates the greatest commitment to training its retail trade partners, and helping them to remain competitive, achieve business success and deliver best results for the manufacturer.

Entries are required to demonstrate:

  • Investment in retail partners training
  • Choice of training methods and formats
  • Flexibility of training provision – demonstrating their understanding of the business needs of the independent
  • Impact on retail partners’ business
Best Training Award - Major Domestic Appliances

Awarded to the electrical goods manufacturer who demonstrates the greatest commitment to training its retail trade partners, and helping them to remain competitive, achieve business success and deliver best results for the manufacturer.

Entries are required to demonstrate:

  • Investment in retail partners training
  • Choice of training methods and formats
  • Flexibility of training provision – demonstrating their understanding of the business needs of the independent
  • Impact on retail partners’ business
Best Training Award - Small Domestic Appliances

Awarded to the electrical goods manufacturer who demonstrates the greatest commitment to training its retail trade partners, and helping them to remain competitive, achieve business success and deliver best results for the manufacturer.

Entries are required to demonstrate:

  • Investment in retail partners training
  • Choice of training methods and formats
  • Flexibility of training provision – demonstrating their understanding of the business needs of the independent
  • Impact on retail partners’ business
Best Floorcare Award

Awarded to the most innovative floorcare product (new or redeveloped within the last 12 months), with effectiveness being demonstrated via operational features and consumer benefits.

Entries are required to demonstrate:

  • Technical innovation
  • Operational features
  • Consumer benefits (inc suitability for particular needs)
  • Product success
Best Industry Trainer/Training Award

Awarded to the individual or training initiative who/which demonstrates excellence in providing effective training for retail trade partners, helping them to achieve business success.

Entries are required to demonstrate:

  • Choice of training methods and formats
  • Flexibility of training provision – demonstrating their understanding of the business needs of the independent
  • Impact on retail partners’ business
Best Smart Home Technology

Awarded to a manufacturer/supplier that has produced technology that has benefits including security and efficiency, and allows its user control and monitor it remotely.

Entries are required to demonstrate:

  • Technical innovation
  • Operational features
  • Consumer benefits
  • Product success
Best Company Representative Award

Awarded to the manufacturer’s representative who has achieved greatest recognition amongst independent electrical retailers for their understanding of independents’ needs, and for their service, help and advice at all times.

Best Distributor Award

Nominees should demonstrate effective processes, order fulfilment and business growth, to mutual benefit of retailers and brands.

Best Accessory

Awarded for the most innovative accessory, in either consumer electronics or major domestic appliances, which has helped to create a significant revenue stream for both the manufacturer and independent retailers.

Entries are required to demonstrate:

  • Product ranges’ suitability for independents
  • Sales support (material and activity)
  • Sales effectiveness through the independent channel
Best Overall Supplier

Awarded to a manufacturer/supplier that is adjudged to have demonstrated excellence across the field, with a particular emphasis on the production of outstanding products, a focus on innovative training methods and the maintenance of relationships with distributors.

Individual Awards

Lifetime Achievement Award

Awarded to the individual, who, in the opinion of his/her peers, has demonstrated a life-long contribution to the electrical retail industry and continued support for the independent sector.

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