How it works


The Entry Stage | 26 October 2020 - 15 January 2021

Entering the IER Awards is quick, easy and free. Simply put forward your innovative products and award-worthy cases using our online entry portal. 

Tip: Register an account and you can save your progress on the entry form and log in at a later stage to complete your application when yo’re ready.


The decision-making | 18 January 2021 - 2 April 2021

For entries in the Manufacturer/Supplier categories, they will first be reviewed by an independent panel of judges who will determine a shortlist in each category. These shortlists will then be put to an online industry vote, where retailers will be invited to show their support for the brands and products they believe in.

On the Retailer front, the power will be solely in the hands of a specially selected panel of judges who will determine both a shortlist and the winners in each category.


The Big Reveal | Wednesday 14 July 2021

The industry’s leading retailers and manufacturers/suppliers will be crowned champions during the IER Awards ceremony on Wednesday 14 July 2021. More information on the 2021 ceremony will be shared shortly.

"Awards schemes such as the IER Awards are vitally important in encouraging businesses to continue evolving."

Anne moss – head of pr, marketing & social media, moss of bath

"After 35 years in the trade, I love being told that our business is at an award-winning standard."

Martin Jukes – head of retail, avensys

"Recognition is extremely helpful in cementing our passion for the industry."

Steve Scogings – Managing Director, Stellisons

"To have awards that are championing independent retailers is hugely important as the industry continues to evolve."


"The IER Awards is an important part of our business. To be singled out for an award reinforces our customers' trust in us."

john davis – head of marketing, smeg

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