Morphy Richards 12-in-1 Steam Cleaner,
Morphy Richards

Steam cleaning has seen a boost in popularity in recent years and, keen to capitalise on this trend, in July 2020 Morphy Richards launched the innovative 12-in-1 Steam Cleaner.

Targeting those who want to give their floors and other surfaces a deeper clean, the Morphy Richards 1600w 12-in-1 Steam Cleaner offers the ultimate in flexibility and performance. At first glance it looks like a traditional steam mop, but it has a pull-out hand-held unit, so the user can quickly swap from using it upright to getting up-close and personal with stains that are not on the floor.

Morphy Richards’ innovative product design offers:

Dual Functionality

In upright mode consumers can use a handy carpet glider attachment to change between hard floors and carpets. But, at the push of a button the 12-in-1 converts to handheld mode to clean a multitude of surfaces, including: worktops, tiles, ovens, BBQs, windows, shower doors, grout, taps, sinks and much more. The 12-in-1 comes with an extensive range of accessories including 2 micro-fibre floor cloths, an extension nozzle, upholstery attachment with elasticated cloth, worktop surface attachment with micro-fibre cloth, plastic scraper, a crevice brush and even a window cleaning attachment.

Quick Heat-up

The steam cleaner is a powerful 1600w which allows for a quick heat up time and less time spent waiting around for the product to be ready to use. It has the ability to produce steam after just 40 seconds.

Simple Steam Output Control

Once the steam cleaner is switched on, all that is required is to use the steam trigger control to manage the steam output.

Easy Refill

The water tank is significantly larger than some competitor models and is easily detachable. The 1600 watt power rating means heat-up time is just 40 seconds and it offers an impressive 11 minute running time. The steam output is controlled with an easy trigger mechanism. The 12-in-1 has a long reach 5m cable which is easy to tidy away in the included cable storage.

The large clear view tank can be simple to tell when you need more water. The tank is detachable to allow uninterrupted steaming and easy filling too.

Easy to Manoeuvre

The 12-in-1 steam cleaner’s floorhead is designed to create easy manoeuvrability around the home

5m Cable

The 5m cable allows a long reach and is simple to tidy away with the included cable storage. Overall the product is designed for easy storage, collapsing quickly and easily to ensure it can be fitted under units.

Named by the Independent newspaper as one of the best Steam Cleaners on the market (12/01/2021) and with fantastic reviews on Amazon, the Morphy Richards 12-in-1 Steam Cleaner has proven to be extremely popular with consumers, particularly those with pets.

The product has achieved strong distribution across major retailers including Argos and Amazon

The product has exceeded sales expectations by a massive +425%. This has been driven by wider distribution and increased consumer demand due to Covid-19.

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